For Valentine’s Day today, many will receive love letters from family and friends. Milk Bone took this idea a bit too far, and provided doggy valentines with the purchase of a box of treats.
I am not sure whether these are to be sent by you to other dog lovers or pretend to be from your pooch to show her devotion to you. Last time I checked, my dogs weren’t too good with the correspondence, so I guess they are for me to send to someone…someone who would appreciate the sentiment: “Love is a fur letter word” or “I Woof You”.
It seems that anthropomorphism continues to intensify each year. We live in a world where pets truly are part of the family, and as such are now included in holiday celebrations.
Is there a way for you to capitalize on this mania? If pets are so dear, can they help you promote a service or lead people to a cause? Could there be a campaign with a dog holding a leash in their mouth, encouraging owners to be “heart healthy” by walking them? Or stress free by snuggling with them? Or service-oriented by taking them to nursing homes or libraries?
Instead of sending valentines, use people’s love of pets to help them show the love to others.