If you needed yet another sign that the world is changing, take this:  last year, sales of blue jeans declined by 6%.  For most of the 141 years since Levi Strauss invented the ubiquitous denim work pants, sales have been steady or rising.  But recent figures show that the popularity of the wardrobe staple is waning.

The cause of this shift is being attributed to the growth of the “athleisure” category of apparel.  Women in particular are buying more athletic clothes, and wearing them as casual attire outside of the gym.  This type of clothing is seen as looser-fitting and more comfortable.  It is also noted that some women “want to look like they’re running to the gym, even if they’re not.”

Jeans are in nearly every closet in America.  Everyone owns several pairs, from toddlers to seniors.  They are omnipresent. 

Or at least they were.  If the sales of such a fundamental product can be threatened, it should be a lesson for you to take nothing for granted.  A long, storied past is no longer a guarantee that there will be a long, prosperous future.

— beth triplett

Source:  Makers of jeans enduring rough patch by Ann D’Innocenzio for the Associated Press in the Telegraph Herald, September 14, 2014, p. 2B.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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