Yesterday I wrote about the pitiful state of downtown Montgomery. Apparently a group of investors can see beyond that and has formed the Montgomery Market District in an attempt to bring commercial, retail and residential vibrancy back to the central city.
They have just started their work and are in the initial stages of encouraging brave tenants to join them. A new sidewalk and beautification program is underway:
And they have an incredibly clever advertising firm with signs and billboards such as:
> Visit beforeidie.cc
> Turning the lights back on
> Bad time to be a cobweb!
> On your Market, get set…
> Teach an old building new tricks
But Montgomery will need more than catchy slogans to motivate people to dream this big. They need strong leaders with a compelling story before many will invest here: