While in Montgomery, Alabama we went to the minor league baseball game. The team name: the Biscuits. We asked about the rationale behind such an unusual moniker, and the ticket seller said that it was what the people voted for. No biscuit factory in town; no baking legacy in the city, just a hats off to a Southern food favorite.
[What if all teams took part in identifying with indigenous delicacies? The Chicago Hot Dogs. The Boston Lobsters. The New Orleans Beignets. The Philadelphia Cheese Steaks. It could start a whole new trend.]
My favorite part of their branding wasn’t the two-dimensional icon (a biscuit) or their costumed mascot (Mo the Anteater), rather the live pig that was led around the stadium on a leash.
|The Biscuit print identity|
|Big Mo the Mascot|