While in Montgomery, Alabama we went to the minor league baseball game.  The team name:  the Biscuits.  We asked about the rationale behind such an unusual moniker, and the ticket seller said that it was what the people voted for.  No biscuit factory in town; no baking legacy in the city, just a hats off to a Southern food favorite.  

[What if all teams took part in identifying with indigenous delicacies?  The Chicago Hot Dogs.  The Boston Lobsters.  The New Orleans Beignets.  The  Philadelphia Cheese Steaks.  It could start a whole new trend.]

My favorite part of their branding wasn’t the two-dimensional icon (a biscuit) or their costumed mascot (Mo the Anteater), rather the live pig that was led around the stadium on a leash.  

Her name: Miss Gravy.  (As in biscuits and gravy, of course!)  Can they have any more fun with this?

The next time you need to name something or come up with a theme, think about the Montgomery Biscuits.  Don’t take yourself so seriously!  They are merchandising marvels and proof that if you add a little humor, you can make anything work.  

— beth triplett

The Biscuit print identity
Big Mo the Mascot

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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