Sometimes packaging can be the difference between the ordinary and the special. M & Ms has learned this through the packaging of its candies in special holiday theme colors: the pastels for Easter; red and white for Valentine’s Day; browns and oranges for fall; red and green for Christmas.
Customized M&Ms have been available online for several years, allowing people to purchase the candies in single or selected colors. This has been a popular options for weddings, school spirit events, baby showers and other individual holidays.
Apparently the marketers at M&M/Mars decided that they should bring the single-color option to the stores instead of relying on web traffic. There are now displays of “premium” M&Ms that dispense colors not found in the ordinary bags.