Being the office supply junkie that I am, I purchased a pair of ridiculously priced scissors. (But they are so cute!) With the package came the following note:
“Every day, we work hard to design and create enduring, unlikely objects that inspire wonder, spark joy, and hopefully even brighten your day. We hope that the items accompanying this letter do just that. Thank you for giving our creations a chance to become a lasting part of your life.”
This message was printed on a business card-sized piece of paper—nothing fancy—but it carried a sentiment that conveys pride I don’t often feel from other purchases. It made me glad that I invested in their product, and yes, the scissors do make me smile.
Think about how you can include a note that creates a connection with your buyer. There is the product or service—and then there is the story that goes with it. Make an impact by sharing that tale, too.
