I received an offer in the mail for a 4-night hotel stay in Orlando for $299. It’s even in my own private villa and with a $100 gift card to the Planet Hollywood restaurant.

I also received an email from someone offering to help me write and publish my book because he “genuinely sees something special in my content and career.”

I’m reminded of that old Memorex commercial where they played a song recorded on their audio tape and asked: “Is it real, or is it Memorex?” I ask myself the same question when I receive unsolicited offers that pique my interest. Maybe it’s because I have been conditioned to be skeptical, but I’m hesitant to commit to something that seems suspiciously good.

I’m not the only one filled with doubt while reading your messages. Especially in an election year, when politicians are prone to promise without any regard to the truth, it’s important that you provide sources, a way to follow up, and explanations for any claims.

It sounds good to be working on a book while poolside, but how to know whether either offer is legit.

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