The construction office for a multi-million-dollar building project has trailer skirting that is askew. It doesn’t line up properly, and a piece of the edging is hanging loose.
If I were the building owner, this sloppiness would not inspire confidence in me. If they are unable, oblivious, or uncaring about how their own facility looks, why should I believe they will pay attention to the details and integrity of what they are building?
Your brand message is everywhere, even when you don’t mean it to be. Pay extra attention to the small ways you show up in the world.
