Postcards from travel locations have always served two purposes: to let others know they are missed, and to entice people to visit the destination. Barcelona, Spain, has made the city even more tempting by adding a QR code to postcards sold there. Now, not only do recipients see the beautiful photo on the front, but they can also see “Barcelona in motion” by scanning the code on the back. It’s free marketing for them.
What print piece do you have that could be expanded by adding a QR code? Manufacturers could demonstrate the furniture assembly process rather than relying on cryptic instructions. Schools could add virtual tours to receipts for guests’ bookstore mail orders. Puppy food could include a QR code with training tips.
Put your assets in motion and make them easily accessible to others.
