Most people want to do the right thing—if it’s easy to do.
Several Atlantic coast beaches have adopted this mantra, making it easier for beach walkers to pick up litter that collects on the shore. Communities have installed “beach trees” with plastic baskets for people to use to hold recyclables and trash they find while walking. It makes trash collecting easier and allows people to have ownership of the area. A win-win for everyone!
What behavior could you incentivize by making it easier for people to participate?
Thanks, Meg!
