The campus dining hall used low-tech comment cards to gather student feedback on its services. Best of all, they posted their responses on a bulletin board so everyone could see that actions had resulted from the cards. It was a great way to encourage additional replies.
It’s easy to provide “feedback on the feedback” via this old-fashioned paper process, but organizations need to take the extra step to replicate it for comments they receive electronically. Some surveys incentivize participation by providing discounts or rewards, but another enticement is just knowing that the feedback was read and acted upon, instead of going into an anonymous black hole.
If you ask for comments, do your part and close the feedback loop.
