If you were a company shipping fragile items overseas and found that your product often arrived damaged in transit, what would you do to solve this?
Many companies may reinforce their packaging, plaster the containers with bold “Fragile” warnings, or contract with a different vendor, but Dutch manufacturer VanMoof came up with a more creative option. To protect their high-end bicycles on their journey, they printed a picture of a flat-screen television on the box. This simple move reduced damages by 80%!
Before you reach for a complicated solution, see if you can’t find a creative one instead.
