Our community health center has just expanded to include a dental wing. Instead of the traditional ribbon cutting to open this area, they held a “floss-cutting.” Of course! I love this idea.
Like the cherry-crazed Michigan business which labeled its restrooms “Pit Stops” (dot #4722), the aptly-named Chiroport in the MSP airport, manta rays in Tampa Bay Rays’ stadium, or the iconic branded chairs at the University of Wisconsin Union, I applaud those organizations that create little tweaks to make something their own.
If your [ribbon-cutting, restroom, newsletter, lobby, brochure, strategic plan] is generic enough to be anyone else’s, take the time to rethink it. Work to celebrate you in ways that reflect your organization’s personality.
