I was one of about 30,000 people watching the Oscars on Hulu when the coverage abruptly stopped —before the Best Actress and Best Picture awards were given. I already missed the opening numbers because Hulu kicked me out after the Red Carpet show and forced me to log in again, and then it disconnected before the end. Not a good experience!
Organizations often try to expand their offerings without taking into account the differences required to deliver them. Streaming a live special event is not the same as streaming pre-recorded shows. Catering is a different business than running a restaurant. Offering online courses are not in-person courses with a camera. Being a florist isn’t the same as growing fresh flowers.
Before venturing into new territory, treat it as a separate entity with the due diligence and planning that you invested for the original offering. Poorly delivered expansions reflect negatively on your entire organization, not just the new portion.
