I’ve been in theaters, stadiums, and airplanes where the aisle and seat markings are ridiculously hard to see. The performing arts center may make them tiny for aesthetic reasons, but other venues also tend to obfuscate the numbers or make them visible only when you are immediately on top of them. Whatever the reason, it’s always a challenge to find the right seat.
Contrast that with a movie theater which plasters giant markings on the carpet next to the aisle. There is no mistaking which row holds your designated ticket, making the seating process speedier for everyone.
Think about the goal of all your communication (which also includes your signage). Do you want it to be pretty or to be functional? Kudos to the designer who can achieve both, but if you have to choose, my vote is for making it practical.
