The parking lots at Bridgewater State University look like any other, but it turns out that they are carefully designed to be as eco-friendly as paved areas can be. How do I know this? Thank their prominent and descriptive sign that calls attention to the efforts that have been made:
- The lots have been right-sized to avoid unnecessary blacktop
- There are curb cuts that allow the water to flow off the paved surfaces easily…
- and into a retention system that is lower than the lots…
- which is filled with soil and plants…
- that allows the water to gradually seep back into the earth
Bravo to Bridgewater State — not only for paying attention to a non-sexy element of their infrastructure but for having the foresight and intentionality to tell the story about it.
You, too, are likely doing good things but too many of an organization’s accomplishments go unrecognized. Take a lesson from the parking sign and publicly tell your story in a visible and understandable way.
