Through the manufacturing process and customer handling, many bath bombs are no longer perfectly circular. Instead of tossing all the chips and deformed pieces, one company repackaged them and sold them as “pop rocks.” I’m sure the net effect in the bathtub is the same but no one would buy the scraps without the different presentation.
Other companies have found ways to do the same thing. Donut holes are sold separately instead of wasting the dough from the center of the donut, and lumber yards turn scraps into mulch. A company also rebranded imperfect fruit, making it an appealing product instead of waste.
Before you dismiss a seemingly worthless product in your organization, pause and consider whether giving it a new package could give it a new life.
Thanks, Amy!
