The entire time I was growing up, we had one phone number for the entire family of seven. Then, of course, cell phones came onto the scene and everyone had their own phone with a separate number. Now, carriers are encouraging people to have more than one number associated with their phone: perhaps one for business and one for personal use, maybe one for VIPs and one for general distribution, or one for what they term “no pickup” that you use when filling forms online.

Of course, there is an additional charge for this separate communication — but I suspect they will have a robust interest in the service. I could prevent people from carrying two phones around, address the needs of entrepreneurs, and help people who wear many hats distinguish their texts and calls for each purpose.

The second number option is another example of how work has evolved, and Verizon is evolving with it. Have you adjusted what you offer to accommodate the way business is conducted today? Think about whether there should be a variation in what you provide to give people more options in how they interact with your organization.

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