In a great boon for the environment, Starbucks is now allowing people to choose a “personal cup” option for drive-in and app orders — a move that is not only a nod to sustainability but also to the proliferation of fancy bottles and Yeti mugs that people now carry. For a company that sells nearly 4 billion drinks annually, this can have a real impact on the environment if people take advantage of the service.
Starbucks needed to modify its preparation process to enact this change but did so as part of its ongoing commitment to sustainability. It would have been easy to discount the option, citing reasons of speed, sanitation, or ease of preparation but they created a way to make it work.
Does your organization take similar actions to fulfill its commitments — whether they be around sustainability, equity, or other values? It’s easy to do the easy stuff but real change occurs when you find a way to do the hard stuff, too.
