I’ve had a few experiences lately with organizations or people who have provided stellar service in the past — only this time, their service was average, or maybe even good, but compared to their previous treatment, it became a disappointment.

Your goal should be to always meet expectations — so if you set the bar high, you need to work diligently to keep it there. If you can’t, you’re better off remaining consistently average rather than inconsistent in your greatness.

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