Those who know me know that I love my Diet Coke, but it seems there are people who love their Tab soda more. Tab was phased out by the Coca-Cola company in 2020 but a group of passionate fans are going to extremes to try and bring it back.
The group has formed social media groups, met in person, raised money, placed billboards outside of Coke headquarters, and most recently, presented a petition with 6,500 names. Individuals have purchased hundreds of cans and are treasuring them like the Holy Grail.
All this fervor for a product that is no longer made. Most organizations would love it if their customers were so interested in buying their products.
There are so many niche products on the market, that it seems plausible to add one more. If you had such intensive lobbying from a group of wanna-be customers, it seems you would be wise to listen to them.
Source: Tab lovers continue urging Coca-Cola to revive the once-popular diet soda, by Rodney Ho for the Atlanta Journal-Constitution, in the Telegraph Herald, December 10, 2023
