It’s a natural pairing: eating chips while watching television, or snacking while playing computer games — but if you’re a gamer wearing a headset, those crunches can be annoying. Doritos recognized that the sound of their chips was a barrier to a key snack audience, so they set about to address it…
…but not by making “quieter” chips (as that would take away some of Doritos’ appeal), but rather by utilizing technology and creating a special crunch-cancelling software! “Doritos Silent” utilized AI to filter out the crunch sounds heard in headphones, allowing gamers to snack without annoying others.
The next time you have a problem, consider multiple ways to address it. We often turn to the obvious, but be like Doritos and look outside the bag for an innovative solution.
Source: The sound of crunching chips is annoying. Doritos has made a silencer. by Sydney Page, Washington Post, November 27, 2023
