If only life operated like a bird feeder – where all you have to do is put goodness out there and others will flock to it.

I filled the container with seed and within minutes several birds were enjoying their bounty. No advertising, no social media, no signs – I provided, and they came.

But in most matters, just putting something out there is not enough. I can write daily leadership dots, but if I don’t encourage subscribers no one will read them. Companies can have a great product, but without effective marketing, it will not sell. People can have important new ideas, but they require more than an announcement to champion them into reality.

Don’t get seduced into thinking that success will come as easily as the birds do. It requires much more on your part to feed creativity than it does to attract the sparrows.

Originally published in modified form on July 27, 2018

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