It’s back to school for many districts and universities, and the bookstores are buzzing. I visit college bookstores whenever I can as I’m always curious about the latest products of interest to college students (and I’m an office supply junkie). I was surprised to see a display featuring multiple sizes of lead refills with many sold out. I did not think students still used mechanical pencils…

…until I remembered that I was at the Milwaukee School of Engineering bookstore. Those doing technical drawing and drafting require lead and the store was ready to serve them.

It’s a good example of knowing your audience — such a display may last a lifetime in other settings, but for MSOE, lead is an important commodity.

Whether you are selling lead, writing a memo, pitching a project, or buying a gift the first rule to follow is knowing who it’s for. Keeping your recipient in mind will help you stay on point.

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