I know dogs are part of the family — but apparently, they are part of many weddings too. Petsmart has an entire display of “attire” and dog toys to celebrate owners’ nuptials.
The store also has a full line of birthday treats and accessories — special leashes and collars for the pet celebrating its special day. While I love my dogs and buy them a bigger-than-usual treat for their birthdays and “gotcha days,” I stop short of attire and other adornments. It all seems to be a bit over the top, but there must be enough of a potential audience to develop new product lines.
While you may not buy a tuxedo or special collar for your bestie, you can emulate the concept and think micro about your audience niches. Toast to that with some Bark & Bubbles champagne!