I was eating ice cream in an outdoor seating area and my attention was drawn to how overrun it was with weeds. There was no grass to mow and the entire seating area was rocked — and apparently, the owners assumed that meant no outdoor maintenance. Such was not the case; the grounds badly needed attention.

The disarray of the outside distracted from the pleasant experience and made me wonder if inside maintenance was as lax. Had the kitchen been ignored as well?

It’s not enough to produce a good product. You must pay attention to all aspects of your brand — from service to messaging, to printed assets, and yes, even to the weeds. Shoddy details will overshadow the whole every time.

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