Outside a hotel was a small area where flowers and brush were planted. The hotel won’t win any awards for its elaborate landscaping but it made the most of the site by including a sign that reads: “Pollination in progress.” This signaled to guests that the overgrowth and selection of plants were intentionally designed to attract bees and birds.

You may understand how things came to be as they did but explicitly communicating to others can increase shared understanding and connection. Explaining why the garden is how it is. Including artist information or the backstory of a piece of art. Communicating the history or meaning behind some of the artifacts you have in your office. Explaining the “why” behind your decisions or actions.

Messaging makes most things better.

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