On the door of the local Chick-fil-A was a flyer announcing their “Golden Chicken” hunt. If you found the chicken hidden in the restaurant you would receive a free cookie. Of course, we spent our meal looking around. Finally, my friend found the chicken! It was more about the quest than the cookie but fun nonetheless.
This activity cost them little and did nothing to attract customers to dine there (as it wasn’t advertised) but it enhanced the experience for those who patronized the business anyway.
Think of how you can model this moment of serendipity in your own organization. Maybe you can create your own version of the treasure hunt or introduce another low-prep, low-cost element of fun. Paying attention to the experience can differentiate your product/service/organization from others. Don’t be chicken and waste a golden opportunity to do so.