Broken pieces of crayons don’t seem like they would amount to much but Crayola found a way to repurpose just that. The company collected 123,000 blue “Lefolas” (aka: leftover crayons) and reformed them into Big Blue — a 1500-pound, 15 feet-long jumbo Crayola that is a unique advertisement for the brand. According to their estimates, you could use it to draw a straight line for 10 miles or color in an entire football field.

Do you have a parallel in your organization where small bits of something don’t seem like much on their own but could amount to something if they were combined or maybe you have waste that could be repurposed? Think about Big Blue the next time you have tidbits and see if you can’t turn a lot of a little into something special.

Thanks Meg and Matt!

The Crayola Experience in Easton, PA

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