In the competitive hotel market, there is a continual quest to have the latest feature to set a property apart from others. As a result, such amenities as free breakfasts, streaming services, workout rooms, and internet connections have become standard in many chains. Now, it seems, the attention has turned from focusing on the bedroom component of your stay to upgrading the kitchen as well.

As part of this niche, Marriott’s Townplace Suites promotes a “Something Borrowed” campaign where guests can borrow various tools to help with food preparation on the property. The hotel prominently features grills near the entranceway and facilities now offer grilling seasonings, a Suite Eats cookbook, mixing bowls, slow cookers, rice cookers, and blenders. You can check out supplies to use in your in-room kitchen and have a home-cooked meal on the road.

There is only so much a chain can do to distinguish itself when it provides a narrow service so Townplace broadened its definition of what they offer. Maybe your organization can cook up a new way to serve your clients.

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