The Season 3 premiere of Ted Lasso is today and I couldn’t be more excited to have it return after a long hiatus. One of the things that makes Ted’s character so loveable — and memorable — is his use of metaphorical sayings. Instead of saying “shake it off,” Ted reminds his players to “be a goldfish” (which allegedly has only a 10-second memory). He “believes in believe” and sees actions that “smell like potential.” His repeated use of catchy mantras helps his message stick into the minds of his players (and viewers!) and communicates his message in a unique way.

All of us have sayings that we use to convey not only our meaning but our personality as well. Apparently, I have a lot of sayings, too. For one memorable birthday, some staff members made a “beth dictionary” capturing my often-used phrases such as “noted,” “Indianapolis,” or “specificity.” They aren’t as original as Ted’s but embedded powerful meaning in my staff’s thinking throughout the years.

Think about what language you use to convey your philosophy and how repeated use of memorable phrases can help your staff hear your voice in their head even when you’re not around. “Connect the dots” with “intentionality”!

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