I’m a “mom” to two four-legged kids and they always recognize Mother’s Day by treating me to something I pick out myself! I guess that American Greetings realizes I’m not the only one with furry children who acknowledges the holiday. They have created an entire line of “pet parent” cards to allow all manner of pets to send their appreciation to their “mom” (with a little bit of help, of course!).

If you’re not a pet lover as I am perhaps you are rolling your eyes at the absurdity of this. Instead, maybe it’s a sign that your organization should consider how to capitalize on the $260 billion pet industry. Those pet “moms” are a huge audience all year long, not just on Mother’s Day.

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