Even people who aren’t from Boston know some of the city’s icons: Faneuil Hall and the Freedom Trail, its rich history of sports, or their great educational institutions like Harvard or MIT. So, it was smart that a display at Logan Airport helped to shed some light on something many people didn’t know had Massachusetts ties: children’s book authors.
From Dr. Seuss to Curious George, Clifford the Big Red Dog, the Pigeon who wanted to drive the bus, Make Way for Ducklings, Judy Moody, The Dot, The Donut Chef, and Rotten Ralph — all have authors with ties to the Bay State. Logan airport features them in colorful murals as part of a children’s play area but they also use it to plant the economic development seed in future authors’ minds: “Massachusetts is home to some of the world’s most beloved children’s book characters…They’ve all come to life in Massachusetts, a place where poets, writers, illustrators, and authors thrive.”
Before your next speech, article, or display do some research to uncover a unique connection or backstory that makes your message more interesting. It’s easy to focus on the things that everyone knows but the magic happens when you put a new twist on things people never knew were connected.
