The marketing machine is getting ready to promote the litany of spring holidays: Valentine’s Day, Mother’s Day, Memorial Day, etc. While it may be good for business, not everyone feels joyous about all these occasions. The Day of Love is tough for those who are alone; Mother’s Day is hard for those who have lost a child or are unable to conceive one, and the list goes on.
Etsy has demonstrated sensitivity to this issue and sent an email: “Do you want to opt out of Valentine’s Day emails? We understand that Valentine’s Day can be a tough time. If you prefer not to receive Valentine’s Day emails from us, you can opt out by clicking below. You’ll still get tons of other great content from Etsy.”
Before you jump on the holiday promotion bandwagon, consider how you can empathize with members of your audience who may consider the days reminders of pain instead of glee.
