Trend forecaster Jeremy Gutsche makes the argument that the post-pandemic period will provide some of the greatest business opportunities of our lifetime. He lays out his premise in one of his TrendHunter keynotes, looking back at the Spanish Flu and Black Death followed by the Roaring ’20s as a backdrop for what he predicts could occur post-Covid. Commenters on his post are quick to point out that the Great Depression followed the frivolity of the 1920s but some of his points seem spot on.
Gutsche’s main premise is that crisis leads to urgency which leads to action which leads to innovation. The disruption from Covid has created opportunities for many while at the same time devastating others. Of course, Gutsche advocates being one of the people or organizations that sees the openings caused by the “grand reprioritization” to position yourself to help resolve the tensions the crisis created. He cites 13 trends to monitor, including a surge in entrepreneurship, automation of labor, proliferation of leisure, polarized political debate, and new media and new heroes that excite us.
Gutsche’s keynote doesn’t provide any answers rather it is an hour of disrupting complacency and raising possibilities to be explored. It’s evident that the post-pandemic world will not be the same as the pre-pandemic one. Are you prepared to capitalize on that?
