White Castle isn’t exactly where most people think of when considering a Valentine’s Day meal with their date – but the chain has added a new twist to put them into consideration. This year, the Castle is offering “Slider Lover’s Point” by turning their parking lots into a car-hop style restaurant for the holiday. Aficionados of the classic square burgers can safely fulfill their cravings while being served in their car, harkening them back to the time when White Castle was one of the only fast-food places around. It’s a creative strategy to acknowledge the pandemic but also to capitalize on the uptick in Valentine’s business.
Think about how your organization can think differently about positioning itself for special occasions. Can you target godmothers or even fairy godmothers instead of moms on Mother’s Day? Could you provide your fundraising buffet or breakfast at midnight instead of during the traditional hours? Maybe your appeal letter asks for donations to stay home instead of going to another chicken dinner event?
It’s hard to compete with the ordinary. Think extraordinary instead.
