In my class, I push my students to pay attention to the seemingly minor components that work together to create a brand or culture. Today’s dot is an example of that – an illustration of intentionality and how it can show up in the most mundane of places: the leaf disposal bags. Most vendors choose to emblazon the bag with their logo and purely functional imprints but Lowe’s took a different tactic. Instead of a plain bag, theirs injects some humor.
Is the addition of levity to the lawn bags going to do anything for Lowe’s profits or image? Maybe not. But it is a good example of taking advantage of the small opportunities to express your brand. One instance won’t make a difference; being purposeful about hundreds of them will.
Do everything you do with intention – even the things you initially think don’t matter.
