One of the best commercials I have seen in a long time is for Match.com where Satan is matched with Two-Zero-Two-Zero (“please call me 2020”). In a fun and cheeky way, the clip shows the newly-paired couple stealing toilet paper, sitting by a Dumpster fire, and being from Hell – making the point that there is someone out there for everyone.

Rather than glossing over the hardships of the past year, Match.com played up on all the negative aspects of 2020 and brought levity to our plight. Can you do the same? Is there a way to humorously tie in your message to the gray days of winter or uncertainties that your clientele faces? Is it possible for you to acknowledge that everything isn’t rosy while simultaneously offering hope?

It’s a fine line to address the negative with laughter and sensitivity but if you can pull it off, it’s a match made in heaven.

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