In a savvy merchandising move, Dot’s Pretzels has now converted the crumbs of its signature product into a new item instead of disposing of it as waste. The company sells “Crumble” as an accent that you can use to enhance pork, fish, chicken, or to create pie crusts. How have we lived so long without it?!

There is likely some “crumble” in your organization – content that can be repurposed for additional uses, resources that can be packaged into something new, or even people who can function in different roles to create new value. Others have already seen the obvious innovations. Look around for the crumbs to leverage what has not yet been discovered.

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