Every kid dreams of waking up to hear that a snow day has been declared. But as if we needed one more thing to polarize us, it now seems that there are two distinct views about whether or not school districts should continue to cancel classes and declare snow days given the pervasiveness of remote learning.


Soup company Campbell’s is out to influence the decision by creating a campaign “to preserve and protect the most magical of winter birthrights: the snow day.” Their Save the Snow Day website is beautifully done and helps rekindle the joy that snow days bring.

While e-learning can continue no matter what the weather, having that spontaneous time for winter fun is a treasured part of childhood and should outweigh another day in front of the computer. If you agree, you can sign their pledge, stating that you believe:

  • In saving the snow day because of the unbridled joy it brings
  • Every snowflake dreams of becoming a snowball
  • Hills were made to be sled down
  • Cold days call for hot soup
  • The world can always use more snow angels
  • In powering down screens for more snow day family-time

Campbell’s campaign is a clever way to raise the awareness of its product and engage consumers outside of direct, overt advertising. Watch their website for lessons not only about snow days themselves but for how to align your brand with a current topic in ways that are strategically smart.

Thanks, Mike!

free download from http://www.savethesnowday.com


I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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