We’re getting a Jersey Mike’s sub restaurant in town (in three days – not that I’m counting.) I am very excited about this. When I was walking by the store this weekend, I peered into the window where the crew was undergoing training. An employee started walking toward me and I left, thinking that I interrupted them and they were only going to tell me that they were not yet open. Instead, she came running after me and handed me a coupon for a free sub!

Yesterday, I happened to be in the area with a friend and he peeked inside. This time, the manager came out, chatted with us for several minutes, gave both of us another free sub coupon, and then asked us what our favorite sandwich was — and then made it for us! Free Jersey Mike’s before it even opens! Oh, the joy.

Except for a sign in front of their storefront, I haven’t seen any overt advertising for the chain but think their method of delighting those that show interest is wise. It seems smart to capitalize on those who are most likely to spread the word and stimulate early business instead of spending the money on paid promotion.

Who could you deploy as ambassadors for your brand just by providing a small incentive? Make it easy for those who know you to love you even more.


I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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