If only everyone would adapt as quickly as manufacturers to the pandemic! If you walk in any store or scroll through your social media feed, you’ll find a host of products targeted at new needs. There are “Hygiene Hands” and “Germ Keys” to allow you to be touchless, a full fashion assortment of masks, screen backgrounds to set up a home studio, UVC light and sanitizers in every size. Companies have jumped on the bandwagon to promote branded masks and virtual backgrounds – things that would have been laughed at in January but are now in hot demand.

Retailers have rearranged their space to provide a full selection of pandemic-related products in the front of their store or an aisle of masks along with the school supplies. They are capitalizing on new demand and leveraging their ability to meet it.

And what about your organization? Have you introduced new offerings in light of all the changes 2020 has brought? Have you shifted how you feature things, maybe resurrecting that previous resource that suddenly has new relevance? Or created new training for staff that focuses on wellness or physical safety instead of traditional professional development?

It’s time to reevaluate your branding and your services to see if some rearranging might be warranted to meet the needs of today.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: