Whether you’re starting a side hustle, writing a case study for a class or just working on a creative project, there are many times when having a clever name for a business would come in handy. No need to expend brainpower to come up with one on your own: website host WordPress offers a nifty Business Name Generator that can be fun to use, even if you’re not seriously thinking of incorporating a company anytime soon.

By entering the key names for your business, the software will instantly show you a host of options. For example, “Bakery” yields Bakery Beautiful, Harmonic Bakery, Bakery Jet and Canopy Bakery among about 30 other options. You may not love any of them, but they could serve as a stepping stone to other options.

A friend once shared a brainstorming technique where you focus on one topic and write everything down that you can for 10 minutes. Then you do it again for 20 minutes more. In the second session, you’re more likely to get beyond the obvious and reach truly creative names. Let the Name Generator get you started and see where you go from there!

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