How do you enhance your customer service game when your responsiveness is already legendary? Well, if you’re Zappos you morph your call center into “Customer Service for Anything” and encourage people to call you – for, well, anything as their ad proclaims:

 

“Have you called our Customer Service Anything line yet? Because we’re still here for you, 24/7, for whatever you need. Whether it’s help finding a new recipe, a new series to binge, or a suggestion for entertaining your kiddos, give us a call. We’re waiting to hear from you – no purchase necessary.”

 

I’ll bet they have stories to share of the requests they receive – making the work more enjoyable for those performing it and building brand loyalty during a downturn in business. It is a brilliant adaptation of resources as well as a fun marketing gimmick.

 

Maybe they can help you brainstorm ways to tailor your organization’s resources to this crazy set of circumstances.

Text: 833-927-7898

Call: 800-927-7671 x3

anything@zappos.com

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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