Too often we default to thinking that to do more, we need to acquire more but a local store showed that is not always the case. Best Buy leveraged its existing resources by identifying the languages spoken by its employees and making a simple poster that lets people know this diversity was available.

Photos of the staff included information about which languages they were fluent in and others that they understood. It also included a “hello, my name is…” in those languages.

Even in our small town in the Heartland, that day there were associates who could communicate in Hindi, Arabic, German, Spanish, Italian, Portuguese and French. How welcoming for customers who also spoke those languages, especially when trying to communicate a problem to the Geek Squad.

Think about what resources you have in your organization that you could more intentionally share. Est-ce que tu parles français?

 

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