The original Crocs plastic shoes are, in most people’s eyes, just plain ugly. Their incredible comfort has earned them a loyal clientele that overlooks the frumpiness, but even though the brand has come a long way in improving its style with other designs, few are wearing them for their looks. There are more memes making fun of Crocs than there are with almost any other footwear.

So, it seemed like a mismatch to me when I saw an ad with model Priyanka Chopra Jonas wearing one of their ugliest shoe styles in a fashion pose. Were they making fun of themselves – along the lines of the Milk Mustache campaign – or did someone actually think it was realistic to promote Crocs as a fashion statement? The other taglines on this ad – “Come as you are” and “Make it a Classic” seem to fit with their choose-comfort-over-looks vibe, but a fashion model?

There is not a product or service out there that appeals to everyone. Find your niche and embrace it, while letting the others go. Crocs + fashion are out of step.

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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