In a fascinating New York Times article, Pete Wells highlighted 8 ways restaurants have changed in the past decade. Number one: “We ate with our cameras.” Wells recounts that not only has the proliferation of camera phones and Instagram changed the habits of the diners, but it has caused chefs to alter their presentation of the food and for other chefs to become quick to copy them. In this decade, it is as much about how the food looks as how it tastes.
Another trend is the online delivery service – something I would have thought was a good thing for the restaurant business but Wells includes it in his “the future looked grim” trend. Restaurants already faced increased costs of rent, labor, insurance and taxes – and now they must add in delivery services (which take a commission from the restaurant for all their orders) as well as fees for the increased use credit cards.
Consider how the shifts impacting the restaurant industry affect your organization, too. Have you altered your offerings to make them more “Instagramable”? Have you considered whether the widespread use of delivery intersects with your organization’s services or influences your budgeting?
We live in an intertwined economy. Paying attention to what’s on the menu outside your industry can help you thrive in your own.