The Founder movie portrays Ray Kroc as a visionary whose genius is offset by his ruthlessness. He took credit for others’ ideas. He went back on his word. He cheated the McDonald brothers out of hundreds of millions of dollars of royalties that he promised them with a handshake. He created loopholes to skirt his obligations and even had an affair with a franchisee’s wife.

And yet, he is held up as a model entrepreneur – someone who went from being a milkshake-mixer salesman to the CEO of a company that has a market capitalization of $134 billion*.

Kroc is by no means the only leader who achieved results in a less-than-admirable way. I personally know of several others who were despised by their staff, talked down by peers and seen as unethical – while in the next breath praised by these same people for what they achieved.

Wall Street runs on tangibles – earnings, outcomes, growth and many other organizations hold that which is measurable to a higher value than intangibles such as character and integrity. The ends will always outweigh the means if that is all that is taken into consideration during the final assessment.

*in September 2018

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