Today our town will name the recipient of the annual First Citizen award, a recognition given to someone who has made an impact on the community. There will be fanfare and public recognition but, unlike with most awards, the recipient will not be forgotten.
The newspaper has been running half-page stories for the last 49 days, leading up to today’s announcement of the 50th winner. Each story gives the context that led to the award and includes an update if the winner is still alive. I especially like that all the features include the names of the previous recipients as the border.
So often we recognize people in the moment and then their accomplishments fade into the background. This series has been an excellent way to keep the legacies of the winners alive, educate readers on some of the city’s history and provide a build-up to the new announcement.
Think about how your organization could adapt this concept to share the stories of your past award winners. There is no better way to shape your culture than to hold up examples of those who exemplify what excellence looks like.