The newest item on the menu at the place known for flame-grilled burgers and the Whopper isn’t meat-based at all. Burger King is capitalizing on the growing trend toward plant-based alternatives with its Impossible Whopper, a meatless alternative that substitutes for the real thing.

The Impossible burger was a conversation topic in one of my classes and, surprisingly, all had tried one by the end of the session. I had a few vegetarians, a “flexitarian” who is trying to cut down on red meat but not cut it out, and a majority were carnivores. We had one who swore he will never again buy it, but most saw the Impossible Whopper as an acceptable alternative taste-wise, especially when loaded with a garden of vegetables between the buns. I tried one myself last weekend and was pleasantly surprised. It’s not the same as a beef patty but may be worth the overall tradeoff.

Plant-based alternatives are gaining in popularity because of the trend toward healthier lifestyles and the consciousness about the environmental impact of red meat. The CO2 emissions required to make an Impossible burger are 3.5 KG; it’s 30.6 for the beef patty. Water use is 106.8L vs. 850.1L and as areas of the country experience drought, this statistic will become more relevant. Plant-based meat has about the same calories as beef-based, but far less cholesterol (0 vs 80mg) and much more protein (19G vs. 2G), giving it another advantage.

The next time you’re out looking for a quick bite, you may want to experiment with plant-based patties. This market is exploding and you’ll want to have an opinion to contribute when the conversation inevitably comes up!

Source: Where’s the Beef? by Adele Peters in Fast Company, October 2019, p. 18

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: